UPL has an award winning New Product Development (NPD) team and many of our NPD projects have become household names and market leaders in both existing and new product categories. We create about 150 to 200 new product formulations every year across the whole range of personal care products, and in recent years our products have been successful in winning many different consumer awards. These include FHM, Men’s Health and Maxim Grooming Product Awards, and Cosmopolitan, Pure Beauty, In Style Beauty, Mother & Baby, Hair Magazine, Beauty Bible and Green Beauty Bible consumer product awards to name but a few.
We work in partnership with you to understand your strategy, your philosophy and your specific needs, and we develop products that are tailored to meet those needs. All of our product development is bespoke to meet your requirements rather than an ‘off the shelf’ solution.
We can help our customers from step 1 of the product development process – everything from the original product concept to development and product testing. Our NPD service includes product stability and challenge testing at several different temperatures and we can also arrange external tests and user trials if required.
We also have an experienced packaging development and procurement team who can identify and source the packaging components to meet your marketing objectives.
If you would like to talk to us about your product development ideas, whether it is a new concept, a line extension or an enhancement for an existing range, we would be happy to discuss your requirements with you.
We are experienced in: Personal Care new product development, Toiletry new product development, Haircare new product development, Skincare new product development and Bodycare new product development.